schema markup

How to Use Schema Markup for SEO

Are you struggling to get your website noticed by search engines? Have you ever heard of schema markup? If not, it’s time to start paying attention! Schema markup is a powerful tool that can help boost your website’s visibility in search results. In this blog post, we’ll explain what schema markup is and how it works.

We’ll also discuss the many benefits of using schema markup for SEO, as well as provide tips on how to add it to your website. So buckle up and get ready to learn all about this game-changing SEO technique!

What is schema markup?

Schema markup is a form of microdata that can be added to your website’s code. This additional information helps search engines understand the content on your site better, resulting in more accurate search results for users.

In simpler terms, schema markup provides context to search engines about what your website’s content means rather than simply displaying it as text or images. For example, let’s say you have a recipe blog post; by using schema markup, you can tell search engines exactly what ingredients are included and how long it takes to cook.

This structured data language was developed by Google in collaboration with other leading search engines such as Bing and Yahoo!. It uses specific tags applied to HTML elements on a web page to identify different types of content such as articles, products, events or locations.

Adding schema markup might seem like an extra step but can make a significant difference when it comes to increasing traffic and improving SEO performance for websites.

How does schema markup work?

Schema markup works by providing search engines with more specific information about the content on your website. It uses a structured data format to categorize and label different types of content, allowing search engines to better understand what your page is about.

This information can include anything from product ratings and reviews to event dates and locations. By using schema markup, you’re essentially telling search engines exactly what each piece of content is, making it easier for them to index and display your site in relevant searches.

For example, if you have a recipe blog post that includes ingredients, cooking time, nutrition facts, etc., adding schema markup can help Google understand that this is a recipe post rather than just another article on your site. This can lead to higher visibility in search results pages.

Schema markup helps improve the accuracy and relevancy of search engine results by organizing data in a way that’s easy for algorithms to understand.

What are the benefits of schema markup for SEO?

Implementing schema markup on your website can bring a plethora of benefits to your SEO strategy. Firstly, it helps search engines understand the content and context of your web pages better. This means that when users make specific queries, Google can display more accurate results that match their intent.

Adding schema markup also enhances the visual appearance of search engine results pages (SERPs). It provides additional information such as ratings, reviews, prices, and availability in snippets displayed under each listing. These rich snippets increase click-through rates by attracting user attention and making your site stand out from competitors’ listings.

Another benefit is improved local SEO performance. By adding location-based schema markup to relevant pages on your site, you can allow search engines to identify where you are located quickly. As a result, users looking for businesses or services near them will have an easier time finding you in local searches.

Implementing schema markup is essential for any modern-day SEO strategy as it helps improve visibility and attract more targeted traffic to your website through SERP enhancements.

How to add schema markup to your website

Adding schema markup to your website is an important step in optimizing it for search engines. Here’s how you can do it:

  1. Choose the right schema type: Before adding schema markup, identify which type of schema will work best for your website. This could be anything from a local business to a recipe.
  2. Add the relevant code: Once you’ve identified the right schema type, add the relevant code to your website’s HTML. You can either do this manually or by using plugins that generate the code for you.
  3. Test and validate: After adding the markup, test and validate it using Google’s Rich Results Test or any other similar tool available online.
  4. Monitor performance: Keep track of how your site performs after adding the schema markup and make adjustments as needed.

Remember that while schema markup does not guarantee improved rankings, it does provide search engines with valuable information about your website’s content, making it more likely to show up in relevant searches.

Schema Markup Examples

Schema markup can be used to enhance the appearance of search engine results pages (SERPs) by providing more information about a website’s content. There are many different types of schema markup that can be added to a website, depending on the type of content being presented.

For example, if you have an e-commerce site, you might use product schema markup to provide details such as price, availability and ratings for each individual product. This information can then be displayed in search engine results pages alongside your website listing.

If you run a local business such as a restaurant or hotel, you could use LocalBusiness schema markup to provide important details such as opening hours and contact information. This will make it easier for potential customers to find your business when searching online.

Another popular type of schema markup is review schema which allows users to see star ratings and reviews directly in SERPs without having to click through to the actual page.

There are also specific types like FAQ Schema Markup that enable site owners with frequently asked questions section on their websites display those FAQs directly on Google itself when someone searches something related.

By using various types of schema markup across your website’s pages, businesses can significantly increase their visibility within SERP listings while offering vital information that helps attract more qualified leads or sales.

MERKLE – Schema Markup Generator

You can use MERKLE to quickly generate and test your schema markups before implementing them on your website. Here is how you do it –

Step #1 – Open MERKLE’s website ( and select SEO TOOLS

merkle schema markup generator home page

Step #2 – Scroll down to Schema Generator and click on “GO TO TOOL.” They have a variety of other useful tool for SEO which I highly recommend you check out for yourselves.

merkle schema markup generator SEO Tools page

Step #3 – Select the type of schema markup you want to generate. They have all of the most frequently used schema markups within that section. For more complex schema markups I suggest you check out Schema Mantra.

Step #4 – Fill in all the information required to generate the schema markup. You will be able to see the code updating on real time basis when you enter information, which is located on the right.

Step #5 – After filling in all the information you can test and see if the code is working by clicking on the “G” icon located at top right. Select Rich Results Test and hit “TEST CODE”

Rich Results Test will indicate if there is an error in the code or “missing” elements which you can fill in to complete the code snippet. Once you are satisfied with the code and it’s working as intended, you can add them to your webpage.

If you are a WordPress user then, you can simply open the page for which you just generated the schema mark up and add it in your body as “HTML” by using a block editor (default WordPress editor).

For others, make sure you add the code in-between the body tags.


<Paste the copied Schema Markup Code>


After placing the code into your page, you can check if Google is able to detect the code via your URL in the Rich Results Test.


If you’re looking to improve your website’s SEO ranking and make it more visible to search engines, then implementing schema markup should be on your list of strategies. By adding structured data to your site’s pages, you can provide search engines with a better understanding of the content on each page, which can lead to improved rankings and ultimately more traffic.

While schema markup may seem daunting at first glance, there are plenty of resources available online that can help guide you through the process. And once you’ve implemented structured data into your site’s pages, you’ll likely see an improvement in both visibility and click-through rates.

So don’t be afraid to give schema markup a try! With its many benefits for SEO and user experience alike, it’s definitely worth considering as part of your overall digital marketing strategy.

Here is a guide on Why Technical SEO Matters More Than On and Off Page SEO! Make sure to give it a quick read to understand why majority of websites who only focus on On Page and Off Page SEO, fail to rank on high on SERP.

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