You’ve built a great website and you’ve written amazing content. But now what? How do you make sure people can find your site when they’re searching for information on the internet? This is where off page SEO comes in. In this article, we’ll explain the basics and how you can use it to make sure your site appears at the top of search engine results pages.
What is off page SEO?
It refers to all the activities that you can do outside of your website to improve your search engine ranking. This includes things like link building, social media marketing, and creating informative blog posts.
One of the most important things you can do for your off page SEO is to build links. This means getting other websites to link back to your website. The more high-quality links you have, the higher your website will rank in the search engines.
Another important aspect is social media marketing. This involves promoting your website and content on social media platforms like Facebook and Twitter. You can also use social media to interact with potential customers and build relationships with them.
Finally, another great way to improve your off page SEO is to create informative blog posts. This will help to show potential customers that you are an expert in your field, and it will also give them more information about your products or services.
The Different Types of Off Page SEO
There are many different types of off page SEO. Here are some of the most common:
- Social media marketing: This involves creating and sharing content on social media platforms like Facebook, Twitter, and Instagram. This can help to build brand awareness and drive traffic to your website.
- Forum marketing: This involves participating in online forums and discussions related to your niche. This can help to build relationships with other members of your community and generate backlinks to your website.
- Guest blogging: This involves writing articles for other websites in your niche. This is a great way to get exposure for your website and build backlinks.
- Directory submissions: This involves submitting your website to online directories. This can help to increase your website’s visibility and improve its search engine ranking.
- Review sites: This involves creating profiles on review sites like Yelp and Google Places. This can help to improve your local search ranking and generate leads for your business.
- Social bookmarking: This involves bookmarking your website on social bookmarking sites like Digg and StumbleUpon. This can help to increase your website’s visibility and drive traffic.
Pros and Cons of Off Page SEO
There are both pros and cons to using Off Page SEO techniques. Some of the pros include that it can help to increase traffic to your website, and it can also help to improve your website’s ranking in search engines. However, some of the cons include that it can be time-consuming, and it may not always be effective.
What are the Pros of Off Page SEO?
- Off Page SEO Can Help Increase Traffic to Your Website
One of the main benefits of using Off Page SEO techniques is that they can help to increase traffic to your website. This is because when your website is ranked higher in the search results pages, it will receive more clicks from users who are searching for information related to your website.
- Off Page SEO Can Help Improve Your Website’s Ranking in Search Engines
Another benefit of using Off Page SEO techniques is that they can help to improve your website’s ranking in search engines. This is because the more popular your website is, the higher it will rank in the search results pages. This will result in more people being able to find your website when they are searching for information related to your website.
- Off Page SEO Can Help You Save Money on Advertising Costs
Another benefit of using OffPage SEO techniques is that they can help you save money on advertising costs. This is because when your website is ranked higher in the search results pages, it will receive more clicks from users who are searching for information related to your website. This will result in you having to pay less for each click that your website receives.
What are the Cons of Off Page SEO?
- Off Page SEO Can Be Time-Consuming
One of the main drawbacks of using Off Page SEO techniques is that they can be time-consuming. This is because you will need to spend time creating high-quality content, building links, and promoting your website on social media. If you do not have a lot of time to dedicate to these tasks, then you may not see the results that you want from your Off Page SEO efforts.
- Off Page SEO May Not Always Be Effective
Another drawback of using Off Page SEO techniques is that they may not always be effective. This is because the search engines are constantly changing their algorithms, which means that what worked yesterday may not work today. Additionally, if you do not have a lot of experience with Off Page SEO, then you may not be able to properly optimize your website for the search engines.
- Off Page SEO Can Be Expensive
Another drawback of using Off Page SEO techniques is that they can be expensive. This is because you will need to pay for content, link building, and social media marketing. If you do not have a lot of money to spend on these tasks, then you may not be able to properly optimize your website for the search engines.
What are the best strategies for Off Page SEO?
There are a number of different link building strategies that can be used. To get started as a beginner, here are a few easy techniques to start with –
Resource Link Building
Resource pages are simply pages with a list of helpful articles on a particular topic. These pages consist links of several websites which cover a particular topic. For example, assume you have written an article on copywriting and want to search for backlink opportunities using Google Operator code.
You simply need to type in your keyword which in this example would be copywriting, followed by inurl:resources.
Google will present a list of websites that have a resource page for copywriting resources in their URL. Open the URL one by one and use a tool like hunter.io to search for the email ID’s to contact the website owner and see if they would be humble enough to add you to their existing list.
Broken Link Building
Another unique way to approach a website owner for backlinks is to actually be helpful to them. As a website grows and keeps adding content, it gets difficult to manage all the external links. This is a golden opportunity to contact the website owner and highlight the broken links on his/her article. At the same time you could pitch for your article to be replaced with the broken ones.
You can use a tool like SEO Minion to quickly find the broken links and pitch yourself to the website owner. Here is a sample pitch that you can use.
**Start of Email Template**
I was going through your list of (Article Title), here is the link (URL)
I noticed that there were X URLs which were broken. These are
(Anchor Text) – (Broken URL)
Just though that I should reach out to you and highlight them.
Actually, I was researching (keyword) to write my own article which is called “(Your blog/article Title)” when I came across your website. Please feel free to give it a read and consider adding it to your list if you find it useful.
**End of Email Template**
Guest Posting is the most popular way to win backlinks for your website. A skilled out reach expert is able to generate over 20+ backlinks using this method each month! As a beginner you should aim for 15+ however expect no more than 6-7 wins in a month.
Going with the same example as shared earlier, we will type in –
copywriting + “write for us” OR copywriting + “guest post” OR copywriting + “contribute to us”, etc.
You can choose anyone from above and enter it into the search bar.
Here you will be presented by a list of websites that accept guest posts. Next step is really easy, read their guidelines and prepare an article on the topic of mutually agreed choice. Share the article with them for approval and if accepted, you have earned a backlink.
These are the only 3 methods that I would recommend you to master, in order to become an off-page expert within a few months. There are several other techniques as well but that will be too advanced for a beginner. The idea isn’t to land 15 different websites in a month but to build relations with at least 4-5 new websites every month.
In a matter of 6 months you will have built relations with 25-30 websites which is more than enough to get the ball rolling.
Remember, you can win more than just 1 backlink from these websites. In fact, most of the top tier website owners have built a strong relation with a select few website owners and constantly keep winning backlinks from them.
How to measure the success of your Off Page SEO campaigns?
There are a few key ways to measure the success of your campaigns.
One way is to track the number of backlinks that your website or blog post receives. Backlinks are links from other websites that link back to your site. The more backlinks you have, the higher your site will rank in search engine results pages (SERPs). You can use a tool like Google Analytics to track the number of backlinks your site receives.
Another way to measure the success of your campaigns is to track the amount of traffic that you get from organic search. Organic search is the process of people finding your website or blog through a search engine like Google or Bing. You can use Google Analytics to track how much traffic you get from organic search.
Finally, you can also measure the success of your campaigns by looking at your conversion rate. Conversion rate is the percentage of people who take a desired action on your website, such as making a purchase or signing up for a newsletter. Again, you can use Google Analytics to track your conversion rate.
By tracking these key metrics, you can get a good idea of how successful your campaigns are.
Off page SEO is a critical part of any digital marketing strategy in 2022. By building high-quality backlinks and optimizing your website for social media, you can improve your visibility, traffic, and conversions. If you’re new to off page SEO, start with these tips and tricks to get the most out of your efforts.
Also Read – Best On Page SEO tips for beginners in 2022