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The Insane Rise In Demand For Digital Marketers

It’s a common misconception that the Internet is full of nothing but cat videos and memes. Those who have been online for any length of time know that there are some excellent personal finance blogs and fitness sites. Sites like Forbes, Entrepreneur, and Huffington Post are among some of the most popular publishers on the Web. Are you intrigued by these sites? Ever wonder what it takes to be a digital marketer?

Who is a Digital Marketer?

A digital marketer is someone who specializes in promoting and selling products or services online. They use a variety of digital marketing techniques to reach out to potential customers, including search engine optimization (SEO), content marketing, social media marketing, and email marketing.

Digital marketers need to have a good understanding of how the internet works, as well as how people use it to search for products and services. They also need to be up-to-date on the latest marketing trends and technologies.

The demand for digital marketers has been on the rise in recent years, as more and more businesses are realizing the importance of having an online presence. With the right skills and knowledge, digital marketers can help businesses reach a wider audience and boost sales.

The Rise in Demand

As the world increasingly moves online, businesses are realising the importance of digital marketing. The demand for digital marketers has grown exponentially in recent years, as businesses scramble to keep up with the latest trends and technologies.

A career in digital marketing offers a lot of potential for growth and creativity. If you’re thinking about a career in digital marketing, now is the time to get started. Digital Marketing is going to be the future.

digital marketer

The Pandemic accelerated the growth of Digital Marketing as several businesses that were reluctant or were not interested were forced to set up an online profile in order to keep the business alive. In the US alone there are over 176K jobs available for Digital Marketing as of early October 2022

In 2020 LinkedIn published Digital Marketing amongst the top 10 most in demand jobs in the world with close to 900K openings around the world and this number has only grown within the last 2 years. Let’s find out why Digital Marketing is still so popular and keeps growing no-matter-what!

Why is digital marketing the future?

Well, there are several reasons that I can share with you, some of which are

The Internet is growing at an incredible rate

More and more people are coming online every day, and they are spending more time online than ever before. This trend is only going to continue, which means that there will be more and more opportunities for businesses to reach their target audiences through digital channels.

Digital marketing is more targeted and efficient than traditional marketing

With digital marketing, businesses can target their ads to specific demographics, interests, and even behavior. This means that businesses can get their message in front of the right people at the right time, which leads to better results.

Digital marketing is trackable and measurable

Unlike traditional marketing methods, digital marketing can be tracked and measured at every step of the way. This allows businesses to see exactly what is working and what isn’t, so they can adjust their strategies accordingly.

Digital marketing is interactive

Thanks to social media, webinars, and other interactive content, businesses can now engage with their target audiences in a two-way conversation. This allows businesses to build relationships with their customers and create a more loyal customer base.

Digital marketing is cost-effective

When done correctly, digital marketing can be extremely cost-effective. Not only are there no printing or production costs, but digital marketing also eliminates the need for costly traditional media buys.

Digital marketing is global

The Internet has made it possible for businesses to reach audiences all over the world. This gives businesses a huge competitive advantage, since they can now reach customers that they never would have been able to reach before.

Digital marketing is always evolving

The digital landscape is constantly changing, which means that businesses need to be constantly evolving as well. By staying up-to-date on the latest digital marketing trends, businesses can stay ahead of the competition and make sure that they are using the most effective methods to reach their target audiences.

Digital marketing is flexible

Digital marketing is extremely flexible, which means that businesses can tailor their strategies to meet their specific needs. Whether a business is looking to reach a local audience or a global one, there is a digital marketing method that can help them achieve their goals.

Digital marketing is exciting

The digital world is an exciting place, and there are always new and innovative ways to market products and services. This means that businesses can always find new and interesting ways to reach their target audiences.

Digital marketing is the future of marketing

There’s no doubt about it: digital marketing is the future of marketing. As more and more businesses move online, they will need to adapt their marketing strategies to meet the needs of the digital world.

How Digital Marketers Earn Their Worth

Digital marketing is one of the most in-demand skillsets today. The reason is simple: nearly every business needs someone who can help them navigate the complex and ever-changing world of online marketing. As a result, digital marketers are some of the most sought-after professionals in the business world. But what exactly do they do? And how do they earn their worth?

In short, digital marketing is all about creating and executing a plan to promote a company or product online. This can include everything from developing a website and creating content, to managing social media accounts and running paid advertising campaigns.

The key for any successful digital marketer is to be able to create a strategy that gets results. That means driving traffic to a website or landing page, generating leads, and ultimately converting those leads into customers or clients.

digital marketing strategy

To do this, digital marketers need to have a deep understanding of how online marketing works. They also need to be up-to-date on the latest trends and best practices. And they need to be able to effectively communicate with both clients and team members.

The good news is that there are plenty of resources out there for those who want to learn more about digital marketing. Whether you’re just getting started or you’re looking to take your career to the next level, there are plenty of online courses, bootcamps, and certifications that can help you gain the skills you need.

Once you have the skills, it’s time to start putting them to use. The best way to do this is to find a company or organization that needs your help. This can be anything from a small business that’s just getting started with their online presence to a large corporation that’s looking to revamp their entire digital marketing strategy.

The most important thing is to find a company or organization that you’re passionate about and that you believe in. Once you find a good fit, it’s time to start pitching your services and demonstrating your value.

One of the best ways to do this is by creating a portfolio of your previous work on LinkedIn. This can include case studies, blog posts, infographics, or even just screenshots of successful campaigns you’ve worked on. When you have a strong portfolio, it will be much easier to land new clients and projects. And as your portfolio grows, so will your reputation and earning potential.

If you’ve decided to become a freelancer then here are 7 Mistakes a new Freelancer should avoid when they start Digital Marketing.


Digital marketing is one of the most in-demand skills today. The rise in demand for digital marketers is due to the growing importance of online marketing and the need for businesses to reach a wider audience. With the right skills, you can become a successful digital marketer and help businesses reach their goals. If you’re interested in becoming a digital marketer, now is the time to get started.

PS – If you’re a business and planning to hire a digital marketing agency then there are 10 Mistakes Startups Must Avoid While Hiring A Marketing Agency do give it a thorough read before you start.

PPS – If you’re a start up then you could startup with the goal of increasing the awareness of your brand then look into Why should startups begin with SEO and SMO, alternately if your goal is to quickly boost sales and reach your target audience in a considerably short time then look into influencers. There are several types of influencers out there and you must connect with the ones relevant to your niche.

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