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How To Write Search Engine Optimized Content That Ranks

SEO. Three little letters that can mean the difference between your website being seen by millions or wallowing in obscurity. For the uninitiated, SEO stands for Search Engine Optimization, and it’s the process of making your website more visible to search engines like Google. If you want your website to rank higher in search engine results pages, then you need to learn how to write SEO optimized content. In this blog post, we’ll show you how.

What are SEO keywords?

SEO keywords are the words and phrases that people use when they search for information on the internet. They are also the words and phrases that describe your business and products or services. When you use these keywords in your content, it helps Google and other search engines to find your website and show it to people who are searching for what you offer.

To choose the right SEO keywords, think about what potential customers might be searching for when they need what you offer. For example, if you sell organic dog food, your SEO keywords might include “organic dog food,” “natural dog food,” “healthy dog food,” etc.

Once you have a list of potential keywords, you can use tools like SERanking to see how often people are searching for those terms and how much competition there is for them. Once you’ve selected your SEO keywords, it’s important to use them throughout your content in a way that sounds natural and is relevant to what you’re writing about.

Stuffing your content full of keywords will not only make it less readable but will also get you penalized by Google. So aim for a balance of using your keywords throughout your content while still writing in a way that sounds natural and flows well.

Check out this advance keyword research guide to ensure quick success on SERP

How to research SEO keywords

If you want to write SEO optimized content that ranks, you need to research SEO keywords. Keyword research is the process of finding and selecting keywords that are relevant to your business or website.

There are a number of different ways to do keyword research, but all of them involve using some combination of tools and techniques to find relevant keywords. Some common methods include using keyword research tools like Google’s Keyword Planner, Google Trends, and Moz Keyword Explorer; conducting competitor analysis; and using social media listening tools.

keyword research for seo optimized content

Once you’ve identified a list of potential keywords, you need to evaluate their relevance and competition levels before deciding which ones to target in your content. You can do this by looking at search volume data (from tools like the Google AdWords Keyword Planner) and competition data (from tools like Moz Keyword Explorer).

Once you’ve selected the keywords you want to target, you need to integrate them into your content in a way that is both natural and effective. This means using them in a way that makes sense for the topic at hand, while also including them in places where they’re likely to be noticed by search engines (such as in the URL, title, meta descriptions, headings, and throughout the body of the text).

Tips for writing SEO optimized content

Copywriting is the art of persuasion which when merged with SEO keywords can truly deliver helpful content which at the same time persuades the reader to take an action. By ensuring a healthy mixture of SEO keyword density you can ensure that your article is easy to find and index by search engines, and at the same time it converts visitors into leads.

Write for your audience first

Your audience is the priority when creating content, so make sure to write what they want to hear. Not all posts need to be keyword-rich in order for them to be successful; sometimes, simply addressing a common problem or concern is all it takes. However, if you are targeting specific keywords, make sure to work them into your title and throughout the body of your post in a natural way.

Keep it all under the same roof

If you have a website, blog, or social media profile, make sure to promote your content across all channels. This will help increase your reach and authority online, as well as improve your SEO. Be sure to link back to your website from each platform, and include share buttons on each piece of content to make it easy for readers to spread the word.

Make headlines that pack a punch

Your headline is the first thing readers will see, so make sure it’s attention-grabbing and informative. In addition to being interesting, your headline should also accurately reflect the contents of your article; this will help reduce bounce rates and improve your SEO ranking. For extra points, try to include a keyword or two without making it sound forced.

Use imagery and videos

Including images, infographics, and videos in your content can help break up the text and make it more visually appealing. People are more likely to engage with and share content that is accompanied by an image, so make sure to add at least one to each post. If you have the budget, creating short videos related to your topic can also be a great way to increase engagement and reach.

Take advantage of social media

Social media is a powerful tool that can help promote your content and reach a wider audience. When sharing your articles or other pieces of content on social media, be sure to use engaging descriptions and eye-catching images. You should also consider using paid social media advertising to reach an even larger audience.

Pay attention to your grammar and spelling

Making sure your content is well-written and free of errors is important for two reasons: first, it will help improve your overall credibility; second, it will help your SEO. Google and other search engines penalize websites for poor grammar and spelling, so take the time to proofread your work before hitting publish.

Use external sources

Linking to external sources can help improve the quality of your content and make it more credible in the eyes of search engines. When possible, include links to high-quality websites, articles, or other resources that are relevant to your topic. Just be sure not to link to too many external sources, as this can come across as spammy.

Promote your content

Once you’ve published your content, it’s important to promote it in order to get it in front of as many eyes as possible. There are a number of ways to do this, including social media, email marketing, and paid advertising. If you have a limited budget, start by promoting your content on your own channels first; once you’ve built up some traction, you can then look into paid options.

Monitor your analytics

Make sure to monitor your website’s analytics so that you can see how your content is performing. This will give you insights into which pieces are resonating with your audience and which ones need some work. Google Analytics is a free and easy-to-use platform that can provide all the data you need.

Update old content

If you have older pieces of content that are starting to get stale, don’t be afraid to update them. This will not only help improve your SEO, but it will also give your audience fresh, relevant content to read. Simply adding new information or changing up the format can make a big difference.

Also ReadWhy should Bloggers focus on Keyword Research

Advantages to writing Search Engine Optimized Content

SEO optimized content improves your visibility as it increases your chance of ranking higher on SERP (Search Engine Ranking Page). Whether you’re a business, blogger or an affiliate marketer you benefit from writing SEO optimized content.

Business – For a business ranking high on SERP for keywords equals to more traffic on the website which boosts the chances of generating leads. As a business, the more relevant keywords you rank for, the more leads you generate. The best part is that unlike running ads which require constant outflow of capital for lead generation, the only cost involved here is what you’re paying for SEO.

Bloggers – For a majority of bloggers the revenue is generated by driving massive traffic on to their blogs. These bloggers have generally partnered up with an ad network such as Google Adsense and get paid based on the number of pageviews generated. Ranking high on SERP helps drive massive traffic and generate tons of revenue.

Average bloggers make up to $400 per month in ad revenue alone while the more experienced ones generates 100’s of dollars per day.

Affiliate Marketers – Ranking high on SERP for affiliate marketers is great as it generates ad revenue (mostly affiliate marketers also partner up with ad networks) as well as generates sales commissions. There are several products out there which offer lifetime commissions on sales and renewals. Getting the user to sign up once is enough to keep the passive income going.

You can read about affiliate marketing in detail here.


SEO optimized content is essential if you want your website or blog to rank in Google search results. By following the tips in this article, you can learn how to write SEO optimized content that will help your site rank higher and get more traffic.

PS – If you’re using WordPress then this Do It Yourself (DIY) SEO Guide for Small WordPress Websites is a MUST READ for you.

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