Content syndication is the process of re-publishing content from one source onto another platform. This allows the original content creator to reach a new audience and expands the overall distribution of the content. The most common form of content syndication is RSS feeds, which are used by many news websites and blogs.
Why Syndicate Your Content
There are many reasons to syndicate your content. Perhaps you want to reach a larger audience or generate more leads. Maybe you want to build thought leadership or establish yourself as an expert in your industry. Or, you could be looking to increase your website’s traffic and search engine ranking.
Whatever your goals, content syndication can help you achieve them. By publishing your content on other websites, you can tap into new audiences and markets that you may not have otherwise reached. And, because syndicated content is often accompanied by links back to your website, it can also help improve your website’s SEO.
Content syndication is a powerful tool that can help you boost your visibility, reach new audiences, and achieve your business goals.
The Benefits of Content Syndication
1. Increased Exposure
When you syndicate your content, you’re essentially getting free advertising for your business or website. Your articles or videos will be seen by new people who wouldn’t have found them otherwise.
2. More Traffic
If your goal is to drive traffic back to your website, syndicating your content is a great way to do it. Every time someone reads or watches your syndicated content, they’ll be exposed to your brand and website address.
3. Builds Authority and credibility
When you have your content published on high-quality third-party websites, it builds trust and credibility with potential customers. They’ll see that you’re an authority in your industry if other websites are willing to publish your content.
4. Reach a larger audience
Content syndication allows you to reach a much larger audience than you could by publishing on your own site alone. You can tap into new markets and demographics that you might not have reached before.
5. Save time and resources
Creating quality content takes time and effort. By syndicating your content, you can save yourself the trouble of having to generate new material from scratch every time you want to post something new.
6. Generate leads and sales
If you include calls-to-action in your syndicated content, you can generate leads and sales directly from your syndicated articles or videos. This is a great way to monetize your content and get a return on investment for your time and effort.
7. Boost your search engine ranking
When you syndicate your content, you’re essentially getting free backlinks to your website. This can help improve your search engine ranking and visibility, which can lead to even more traffic.
8. Increase social media engagement
When you syndicate your content, it’s easy to share it on social media and get more engagement. This is because people are more likely to share articles or videos that they’ve seen on other websites.
9. Stay top of mind
By syndicating your content, you can keep your brand top of mind with potential customers. They’ll see your content every time they visit their favorite websites, and they’ll be more likely to think of you when they need a product or service that you offer.
10. It’s free!
Content syndication is a great way to get exposure for your business without spending any money. You can syndicate your content on many different websites and reach a wide audience without spending a dime.
What is Really Simple Syndication – RSS Feed
RSS (Really Simple Syndication) is an XML-based format for distributing and aggregating Web content such as news headlines, blog entries, audio, and video. An RSS document (called “feed”, “web feed”, or “channel”) includes full or summarized text, plus metadata such as publishing dates, authorship, and links to related websites.
RSS feeds enable publishers to syndicate data automatically. A standard XML file format ensures compatibility with many different machines/programs. RSS feeds also benefit users who want to receive timely updates from favourite websites or to aggregate data from many sites.
Assuming you already have an RSS feed set up for your website, there are a few ways you can promote it to help increase viewership.
One way is to include the RSS feed icon on your website’s homepage or other prominent pages. This lets visitors know that your site offers an RSS feed and makes it easy for them to subscribe. You can also add a short text blurb about your RSS feed on these pages, explaining what visitors can expect to find in the feed and why they should subscribe.
Another way to promote your RSS feed is through social media. You can share links to new content from your RSS feed on Twitter, Facebook, or other platforms. You can also use hashtags to help people find your content; for example, if you’re sharing a link to a blog post about gardening tips, you could use hashtags like #gardening #tips #RSS.